Two husbands,
one abandoned château,
five million pairs of eyes a month.
Tom & Damien left Canada to rescue a 19th-century French château that had sat abandoned since 1987 — doing the work themselves, on camera, in two languages. It became one of the most-watched restoration stories online.
VIEWS/ MONTH
ACROSS PLATFORMS
6.4M+
602K+
FOLLOWERS
YT · IG · TIKTOK · FB
YOUTUBE
SUBSCRIBERS
98.1K
78.4K
WATCH HOURS
/ 28 DAYS (YT)
Not a renovation channel.
A love story with scaffolding.
01 WHO WE ARE
We're a married couple — a Québécois and his husband — who spent a decade dreaming about an abandoned château before actually buying one and moving in. Now we document every collapse, every reveal, every argument about paint, with a Golden Retriever named Arthur underfoot.
The personality is the product. Our single highest-engaging post is the two of us in period costume; our audience comes back weekly because they're invested in the people, not just the plaster. That's why they watch to the end — and why a brand woven into our story lands as endorsement, not interruption.
Heritage restoration
Loire Valley
LGBTQ+ creators
Bilingual EN / FR
Slow craft & DIY
Home & garden
Four platforms, one weekly story.
02 WHERE WE REACH THEM
Each platform plays a role: YouTube for the long-form episode, Instagram & TikTok for the moments, Facebook for the loyal core that watches on the living-room TV.
@chateau.poseidon
336K
FOLLOWERS
3.5M
VIEWS / 30 DAYS
1.1M
TOP REEL VIEWS
188.9 K
INTERACTIONS / MO
66/34
WOMEN / MEN %
Youtube
@chateauposeidon
98.1K
FOLLOWERS
555.1K
VIEWS / 28 DAYS
8.9%
CLICK-THROUGH RATE
78.4K
WATCH HOURS / MO
13:41
AVG VIEW TIME
TikTok
@chateau.poseidon
87.2K
FOLLOWERS
518.3K
TOTAL LIKES
385.7K
2ND TOP VIDEO
1.2M
TOP VIDEO VIEWS
Reels +
CROSS-POSTED
Château Poséidon
81K
FOLLOWERS
2.3M
VIEWS / 28 DAYS
71.3K
INTRACTIONS / MO
828K
UNIQUE VIEWERS
33.5K
TOP POST ENGAGED
Figures from platform analytics, May–June 2026. Reach figures fluctuate week to week with publishing cadence; we're happy to share a live screen-share of any dashboard.
An audience that owns homes, not just phones.
03 | WHO'S WATCHING
Our viewers skew established and affluent — homeowners, renovators, gardeners and heritage lovers across North America and the UK. For home, garden, finance, travel and premium durable brands, that's a higher-intent audience than the usual creator demographic.
TOP COUNTRIES (YOUTUBE)
United States
34.3%
Canada
11.6%
United Kingdom
7.5%
France
7%
AGE (YOUTUBE VIEWS)
65+
29.2%
55–64
25.0%
45–54
14.2%
25-44
24.3%
HOW THEY WATCH
On a TV screen
53%
Regular / returning
49.4%
From subscribers
68.7%
Watch in English
~99%
YouTube delivers our deepest data; Instagram skews more female (66% women) and, like YouTube, lands hardest with viewers aged 45–64 — an established, high-spending-power audience across both platforms.
People don't skip the people they trust.
04 | WHY A PARTNERSHIP WORKS HERE
13:41
Average view duration of nearly 14 minutes means an integration is seen, not scrolled past. Long-form trust is rare and it's ours.
They actually watch
49%
Almost half of YouTube views come from regular viewers, and 68.7% of watch time is from subscribers. A recommendation carries the weight of a friend's.
A returning audience
2x
Real renovation needs real products — boilers, tools, gravel, cameras, paint. Sponsors become part of the build, not a banner glued on top.
A story brands fit into
The work speaks for the taste.
★ FROM RUIN TO ROOM
Every room starts as a wreck and ends as something a design magazine would shoot. Drag each slider — this is the standard your brand would sit inside.
THE KITCHEN
THE BATHROOM
THE ENTRANCE
What a collaboration can look like.
05 WAYS TO WORK TOGETHER
We build each partnership around the château's real story. Below are the usual shapes — bundles and bespoke campaigns welcome.
Broadcast crews film here — France 3, Chantier de France
Cinematic production, every single week
A
Integrated YouTube feature
Your product woven into a weekly episode — used on screen, in context, with a dedicated segment.
On request
B
Reels & TikTok package
Your product woven into a weekly episode — used on screen, in context, with a dedicated segment.
On request
C
Multi-month ambassadorship
Ongoing presence across the restoration arc — the strongest signal of a genuine relationship.
On request
LET’S BUILD SOMETHING
Bring your brand into the château.
Press kits, media rates and past-collaboration examples available on request.
YT · @chateauposeidon IG · @chateau.poseidon TikTok · @chateau.poseidon FB · Château Poséidon
Château Poséidon — Val-Fouzon, France
Media kit · June 2026 · Qui Veult · Peut